Your Customers Have High Media Expectations
Tuesday, May 27th, 2008 Posted in Non-Profits, Strategy & Tactics, Video Marketing | No Comments »I bought my first computer in 1996. I was getting ready for college and I bought it with money I had received from my grandparents for my high school graduation. The computer had a whopping 16MB of RAM and a ...
Netflix Adds Another Distribution Arm
Tuesday, May 20th, 2008 Posted in Strategy & Tactics, Video Marketing | No Comments »Yesterday I was walking around the Best Buy on Pico and saw a small corner devoted to set-top digital boxes, made to deliver Internet video to your home television. "Surely, none of them can expect to compete with AppleTV, right?" I was ...
Three Stories About Online Video Marketing
Tuesday, May 13th, 2008 Posted in University Marketing, Video Marketing | No Comments »Double Your Video Exposure With Social Media: UNICEF did it and now so can YOU Stephen Cassidy began posting the videos to UNICEF’s own MySpace page and then to other video-sharing websites -- all for free. In less than a year, ...
Funny Moments at Pepperdine
Monday, May 12th, 2008 Posted in University Marketing, Video Marketing | No Comments »My alma mater Pepperdine (who uses "alma mater" in real life, anyway?) finally nabbed a proper YouTube account and started putting videos online. My favorite? The video of last month's graduation in Malibu, where the seniors were given custom Dodgers ...
Obama For Three!
Friday, May 2nd, 2008 Posted in Video Marketing | No Comments »Regardless of your leanings, you have to agree that American politics has been taking it on the chin of late; we've seen politicians more out of touch with the needs of "everyday people" than ever. Enter the 2008 Presidential race, which ...
Nokia’s Snake Game
Thursday, April 24th, 2008 Posted in Just Fun, Video Marketing | No Comments »A great video stop-action version of Nokia's popular Snake game, only done with people. Viral gold. PS -- Check the behind the scenes vid.
Clickable Videos Add Another Level of Interactivity
Monday, April 21st, 2008 Posted in Video Marketing | 1 Comment »Video Clix unveiled its on-screen clickable ads last week on an episode of Digg Nation (screen capture below). It made the otherwise too-talky video interesting for me, as I was clicking on everything from the host's grey hooded sweatshirt ...
Kobe Jumps a Car (Fake But Amazing)
Friday, April 11th, 2008 Posted in Video Marketing | No Comments »Kobe Bryant stirred up internet chatter with this seemingly real Nike commercial of him jumping an Aston Martin. Is it his car? Certainly, it doesn't belong to his partner in crime, Ronny Turiaf, who likely makes league minimum. The commercial follows ...
Big Names Contribute to a Big Cause: Charity Water Video
Wednesday, April 9th, 2008 Posted in Non-Profits, Video Marketing | No Comments »Jennifer Connelly and Hotel Rwanda director Terry George donated their time (along with 75 other people) to produce this 60-second PSA for non-profit charity:water. The spot will air on American Idol tonight on their Idol Gives Back episode. The producer ...
Nebraska Gets Real!
Wednesday, April 9th, 2008 Posted in University Marketing, Video Marketing | No Comments »Matt Herzberger of BlogHighEd pointed me to one of his favorite online video series in higher education, Real Nebraska. The Obstacle The University of Nebraska has about 23,000 students, which is about 10% of the entire population of Lincoln, NE. Big ...
