Giving Presence at Christmas
Wednesday, November 19th, 2008 Posted in Non-Profits, Raves, Video Marketing | 1 Comment »Katie sent me a video from a non-profit/cause called Advent Conspiracy. Their purpose: to give less at Christmas (less gifts, less stress) in order to give more (time, fun, donations, etc.). They're encouraging churches to redirect Christmas funds to build ...
Advertising Looking to Viral Videos
Monday, October 20th, 2008 Posted in Strategy & Tactics, Video Marketing | No Comments »According to Ad Age, 40 execs at advertising agencies were polled and 70% are looking to direct more budgetary consideration towards online "viral videos," which can be a very hit-and-miss operation. The "viralness" of your video depends on a) whether or ...
Judging Presidential Speeches on Their Backgrounds
Tuesday, September 9th, 2008 Posted in Strategy & Tactics, Video Marketing | No Comments »Presentation Zen design master Garr Reynolds has an extensive breakdown on John McCain's background visuals during his speech at the Republican Convention last week. His comments are mostly non-partisan, and a good read. I am really impressed by the size and ...
Viral Videos Get Positive Marks
Sunday, July 20th, 2008 Posted in Helpful Hints, Video Marketing | No Comments »Saw this quick report from Daisy Whitney, who spins viral videos "tricking" the audience as a positive tactic for advertisers. Tricking your customers can add to the mystique of your product or brand, but it's important to not overstep your boundaries. ...
Batman’s Unique Trailer
Thursday, July 17th, 2008 Posted in Strategy & Tactics, Video Marketing | No Comments »The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...
The Anatomy of Buzz
Friday, July 11th, 2008 Posted in Helpful Hints, Raves, Video Marketing | No Comments »My mom has no idea what 3G mobile technology means. But she knows that the Apple iPhone 3G comes out tomorrow. The buzz is on her lips, and everyone's lips. My personal measure of marketable buzz is: if my parents are talking ...
BMW Literally Launches a Car with a 30-Minute Viral Video
Friday, June 20th, 2008 Posted in Video Marketing | No Comments »WSJ reported today that BMW (and their ad agency) took credit for a 30-minute mockumentary about a German town building a ramp to literally launch a new 1-Series BMW car to America. The story was leaked to blogs and traditional press, ...
Looking for a House… on YouTube?
Tuesday, June 17th, 2008 Posted in Video Marketing | No Comments »Active Rain posted a snippet of an interview with TurnHere marketer Morgan Brown. It's a quick discussion on how real estate agents are (and should be) using online video to sell houses. In this down market, every little advantage helps. Online ...
Attention NBA Marketers: Online Videos
Thursday, June 12th, 2008 Posted in Video Marketing | No Comments »A friend of a friend of a friend makes these funny videos featuring a cartoonish Sasha Vujacic commenting on his own Laker performance. It's hilarious, though potentially offensive: "Kobe! I Machine! I open!" If any part ...
That Bauer Girl
Wednesday, May 28th, 2008 Posted in University Marketing, Video Marketing | No Comments »It's super cheesy, but laser-focused online content. I love it. I have to respect The Bauer School of Business at the University of Houston for choosing a spokes-student and going with it. Their "online series" That Bauer Girl may not be ...
