LMU Home Page: Subtle Interactivity
Friday, September 12th, 2008 Posted in Rants, Raves, University Marketing | No Comments »I don't think I've stumbled upon Loyola Marymount's site in quite some time, because I haven't seen this new design. The home page, like every other university web site out there, has a large photo-centric center section that corresponds with a ...
Big Photos = Big Engagement
Friday, August 1st, 2008 Posted in Helpful Hints, Strategy & Tactics, University Marketing | No Comments »Sam Lawrence said it best via twitter: "This blows my mind." The Boston Globe's Boston.com has a three-month old blog column called "The Big Picture" and yes, it does blow your mind. It's a collection of amazing photography presented in a large ...
Get Your Own Social Network
Saturday, July 12th, 2008 Posted in Strategy & Tactics, University Marketing | No Comments »David Hasselhoff Ask A Ninja Good Charlotte Spill.com Movie Reviews Independent Comedy Network What do they have in common? They all use Ning.com to host a private social network on their sites. They give their fans an opportunity to upload photos, make comments, and engage as ...
That Bauer Girl
Wednesday, May 28th, 2008 Posted in University Marketing, Video Marketing | No Comments »It's super cheesy, but laser-focused online content. I love it. I have to respect The Bauer School of Business at the University of Houston for choosing a spokes-student and going with it. Their "online series" That Bauer Girl may not be ...
Universities Using Twitter (For What?)
Wednesday, May 28th, 2008 Posted in Helpful Hints, Strategy & Tactics, University Marketing | 1 Comment »I've been using Twitter off and on for about four months now, and have found it a good tool to keep in touch with my peers and writers I like. I don't use it to keep people updated on ...
Three Stories About Online Video Marketing
Tuesday, May 13th, 2008 Posted in University Marketing, Video Marketing | No Comments »Double Your Video Exposure With Social Media: UNICEF did it and now so can YOU Stephen Cassidy began posting the videos to UNICEF’s own MySpace page and then to other video-sharing websites -- all for free. In less than a year, ...
Funny Moments at Pepperdine
Monday, May 12th, 2008 Posted in University Marketing, Video Marketing | No Comments »My alma mater Pepperdine (who uses "alma mater" in real life, anyway?) finally nabbed a proper YouTube account and started putting videos online. My favorite? The video of last month's graduation in Malibu, where the seniors were given custom Dodgers ...
EduStyle Web Design Awards
Saturday, May 3rd, 2008 Posted in University Marketing | No Comments »EduStyle is hosting its first annual web design awards contest, judged by public ballot. The nominees across the categories seem heavy in the Boston, Notre Dame, Virginia Tech, and Biola areas, so I wonder if the results are skewed because those ...
B.S. is Overrated
Wednesday, April 30th, 2008 Posted in University Marketing | No Comments »According to an article in the Chronicle of Higher Education, the Bachelor's Degree is overrated. A great read for anyone looking at college admissions. From the summary: "College is a wise choice for far fewer people than are currently encouraged ...
Unofficial Videos: Live Video U
Thursday, April 24th, 2008 Posted in Strategy & Tactics, University Marketing | 1 Comment »Ran across yet another company trying to leverage the online video market for college recruiting. Live Video U (http://lvutv.com/) boasts 50,000 videos in their library, and seems to get permission to come on campus and stick a camera in students' faces ...
