Universities Using Twitter (For What?)
Wednesday, May 28th, 2008 Posted in Helpful Hints, Strategy & Tactics, University Marketing | 1 Comment »I've been using Twitter off and on for about four months now, and have found it a good tool to keep in touch with my peers and writers I like. I don't use it to keep people updated on ...
Your Customers Have High Media Expectations
Tuesday, May 27th, 2008 Posted in Non-Profits, Strategy & Tactics, Video Marketing | No Comments »I bought my first computer in 1996. I was getting ready for college and I bought it with money I had received from my grandparents for my high school graduation. The computer had a whopping 16MB of RAM and a ...
Affiliate Marketing Revenues with a Twist
Wednesday, May 21st, 2008 Posted in Non-Profits, Strategy & Tactics | No Comments »Amazon has an "affiliate marketing" program, where they pay others for driving traffic (and sales) to their site. If I read a book review on Seth Godin's site, let's say, and click on a link on his blog to ...
Netflix Adds Another Distribution Arm
Tuesday, May 20th, 2008 Posted in Strategy & Tactics, Video Marketing | No Comments »Yesterday I was walking around the Best Buy on Pico and saw a small corner devoted to set-top digital boxes, made to deliver Internet video to your home television. "Surely, none of them can expect to compete with AppleTV, right?" I was ...
Online Video up 9%
Tuesday, May 20th, 2008 Posted in Strategy & Tactics | No Comments »NewTeeVee reports that online video views jumped 9% month-over-month in April. For those keeping track, that's 7.6 billion streams. Do you find yourself watching more videos online? I feel a slow creep of noise into my online video watching experience. The YouTube ...
Unofficial Videos: Live Video U
Thursday, April 24th, 2008 Posted in Strategy & Tactics, University Marketing | 1 Comment »Ran across yet another company trying to leverage the online video market for college recruiting. Live Video U (http://lvutv.com/) boasts 50,000 videos in their library, and seems to get permission to come on campus and stick a camera in students' faces ...
10.1 Billion
Thursday, April 17th, 2008 Posted in Strategy & Tactics | No Comments »Yes, big "b" as in "10.1 Billion." That's the number of video streams watched during the shortest month of the year: February 2008. (I was tempted to round down to "10 billion," but that "0.1 billion" is still a hundred million ...
YouTubing a Full Ride
Wednesday, April 2nd, 2008 Posted in Strategy & Tactics, University Marketing, Video Marketing | No Comments »Many Universities (including my own) uses video to some extent to attract prospective students, but are usually very fearful of putting their content fully in the public domain. After all, if your video is on YouTube, it can be ...
What’s the Point of All This? (A First Post)
Tuesday, March 18th, 2008 Posted in Strategy & Tactics | No Comments »I've spent two weeks thinking through what I want this first post to be. Rather than writing something true or honest or compelling, I've thought through the navigation structure, searched for the perfect Wordpress template to tweak, and even started Twittering ...
