On Creating a New Breed of Content
Wednesday, October 29th, 2008 Posted in Online Series, Strategy & Tactics | No Comments »On the heels of the all the Mad Men twittering business of a few months back, I created a new web site called HistoricalTweets.com. The simple concept was to capture the twitter messages of historical figures, and in doing so, create ...
Advertising Looking to Viral Videos
Monday, October 20th, 2008 Posted in Strategy & Tactics, Video Marketing | No Comments »According to Ad Age, 40 execs at advertising agencies were polled and 70% are looking to direct more budgetary consideration towards online "viral videos," which can be a very hit-and-miss operation. The "viralness" of your video depends on a) whether or ...
CNN T-Shirts: Smart Cross-Media Marketing
Tuesday, September 16th, 2008 Posted in Strategy & Tactics | No Comments »CNN suffers, like most respectable news entities, to keep news at the forefront of their business. It's so easy to walk down the entertainment/celebrity/buzz path to draw attention and readership (or viewership). I think they do a fair ...
Judging Presidential Speeches on Their Backgrounds
Tuesday, September 9th, 2008 Posted in Strategy & Tactics, Video Marketing | No Comments »Presentation Zen design master Garr Reynolds has an extensive breakdown on John McCain's background visuals during his speech at the Republican Convention last week. His comments are mostly non-partisan, and a good read. I am really impressed by the size and ...
Mad Men Twitterers Taken Down
Tuesday, August 26th, 2008 Posted in Strategy & Tactics | No Comments »AMC enacted their copyright and had Twitter suspend the accounts associated with their Mad Men characters. There are a lot of bloggers up-in-arms about this, as bloggers can be (read: "The DMCA sucks!" "Burn copyrights!" "Anarchy!"). Bloggers, who tend ...
1962, Meet 2008: Mad Men Characters are Twittering
Monday, August 25th, 2008 Posted in Helpful Hints, Strategy & Tactics | 3 Comments »One of my favorite shows on TV, AMC's Mad Men is getting bigger audiences in season 2, and treating them to an expanded look into the lives of the [fictional] ad world of 1962. The tone is pitch-perfect, the characters ...
Top 90 Church Websites
Friday, August 22nd, 2008 Posted in Non-Profits, Strategy & Tactics | No Comments »Church Relevance posted a list of its "Top 90 Church Web Sites." (90? Really?) It's an interesting case to examine 90 locally-focused organizations, each with similar structure, mission, and goals, and how they organize their content, craft their brand, and reach ...
Big Photos = Big Engagement
Friday, August 1st, 2008 Posted in Helpful Hints, Strategy & Tactics, University Marketing | No Comments »Sam Lawrence said it best via twitter: "This blows my mind." The Boston Globe's Boston.com has a three-month old blog column called "The Big Picture" and yes, it does blow your mind. It's a collection of amazing photography presented in a large ...
Batman’s Unique Trailer
Thursday, July 17th, 2008 Posted in Strategy & Tactics, Video Marketing | No Comments »The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...
Get Your Own Social Network
Saturday, July 12th, 2008 Posted in Strategy & Tactics, University Marketing | No Comments »David Hasselhoff Ask A Ninja Good Charlotte Spill.com Movie Reviews Independent Comedy Network What do they have in common? They all use Ning.com to host a private social network on their sites. They give their fans an opportunity to upload photos, make comments, and engage as ...
