Giving Presence at Christmas
Wednesday, November 19th, 2008 Posted in Non-Profits, Raves, Video Marketing | 1 Comment »Katie sent me a video from a non-profit/cause called Advent Conspiracy. Their purpose: to give less at Christmas (less gifts, less stress) in order to give more (time, fun, donations, etc.). They're encouraging churches to redirect Christmas funds to build ...
Top 90 Church Websites
Friday, August 22nd, 2008 Posted in Non-Profits, Strategy & Tactics | No Comments »Church Relevance posted a list of its "Top 90 Church Web Sites." (90? Really?) It's an interesting case to examine 90 locally-focused organizations, each with similar structure, mission, and goals, and how they organize their content, craft their brand, and reach ...
Your Customers Have High Media Expectations
Tuesday, May 27th, 2008 Posted in Non-Profits, Strategy & Tactics, Video Marketing | No Comments »I bought my first computer in 1996. I was getting ready for college and I bought it with money I had received from my grandparents for my high school graduation. The computer had a whopping 16MB of RAM and a ...
Affiliate Marketing Revenues with a Twist
Wednesday, May 21st, 2008 Posted in Non-Profits, Strategy & Tactics | No Comments »Amazon has an "affiliate marketing" program, where they pay others for driving traffic (and sales) to their site. If I read a book review on Seth Godin's site, let's say, and click on a link on his blog to ...
Big Names Contribute to a Big Cause: Charity Water Video
Wednesday, April 9th, 2008 Posted in Non-Profits, Video Marketing | No Comments »Jennifer Connelly and Hotel Rwanda director Terry George donated their time (along with 75 other people) to produce this 60-second PSA for non-profit charity:water. The spot will air on American Idol tonight on their Idol Gives Back episode. The producer ...
