Creativity and the Role of the Leader
Thursday, October 2nd, 2008 Posted in Helpful Hints | No Comments »Harvard Business Review has a great article (albeit long) article Creativity and the the Role of the Leader. It's a great read. Something that stood out: On being open to "less efficient" processes early on: Appreciate the different creative types among your ...
1962, Meet 2008: Mad Men Characters are Twittering
Monday, August 25th, 2008 Posted in Helpful Hints, Strategy & Tactics | 3 Comments »One of my favorite shows on TV, AMC's Mad Men is getting bigger audiences in season 2, and treating them to an expanded look into the lives of the [fictional] ad world of 1962. The tone is pitch-perfect, the characters ...
Big Photos = Big Engagement
Friday, August 1st, 2008 Posted in Helpful Hints, Strategy & Tactics, University Marketing | No Comments »Sam Lawrence said it best via twitter: "This blows my mind." The Boston Globe's Boston.com has a three-month old blog column called "The Big Picture" and yes, it does blow your mind. It's a collection of amazing photography presented in a large ...
Viral Videos Get Positive Marks
Sunday, July 20th, 2008 Posted in Helpful Hints, Video Marketing | No Comments »Saw this quick report from Daisy Whitney, who spins viral videos "tricking" the audience as a positive tactic for advertisers. Tricking your customers can add to the mystique of your product or brand, but it's important to not overstep your boundaries. ...
The Anatomy of Buzz
Friday, July 11th, 2008 Posted in Helpful Hints, Raves, Video Marketing | No Comments »My mom has no idea what 3G mobile technology means. But she knows that the Apple iPhone 3G comes out tomorrow. The buzz is on her lips, and everyone's lips. My personal measure of marketable buzz is: if my parents are talking ...
Dotcom Networking All Over Again
Wednesday, July 9th, 2008 Posted in Helpful Hints, Shout Outs | 1 Comment »Attended a networking event last night at BlankSpaces, hosted by Originate Labs and Mixergy. They even hosted Twitter-based interviews with author and tech journalist Sarah Lacy. I've been heading to things like this on the online entertainment side for a ...
Dolly Shots with Your Tripod
Saturday, June 14th, 2008 Posted in Helpful Hints | No Comments »Great tip for on-the-fly filmmakers. Use your tripod and your steady hands to get a fly-in-type dolly shot.
Inspiration to Make a Difference
Wednesday, June 11th, 2008 Posted in Helpful Hints | No Comments »Here are four must-read blog entries, all dealing with creativity, effectiveness, and business. Why do I bring these up? Because whether you like it or not, your business (service or goods sold) is about creating and maintaining an effective, ...
Universities Using Twitter (For What?)
Wednesday, May 28th, 2008 Posted in Helpful Hints, Strategy & Tactics, University Marketing | 1 Comment »I've been using Twitter off and on for about four months now, and have found it a good tool to keep in touch with my peers and writers I like. I don't use it to keep people updated on ...
Firefox Add-ons
Wednesday, April 16th, 2008 Posted in Helpful Hints | No Comments »Ostatic outlines a couple of nice Firefox extensions. Make your browsing easier and go grab a couple of them. Personally, I use the following Firefox Add-ons: ColorZilla del.icio.us Bookmarks Download Statusbar Fission Foxmarks Nuke Anything Enhanced PDF Download StumbleUpon Tab Mix Plus Windows Resizer What do you use?
