Advertising Looking to Viral Videos
October 20th, 2008 Posted in Strategy & Tactics, Video MarketingAccording to Ad Age, 40 execs at advertising agencies were polled and 70% are looking to direct more budgetary consideration towards online “viral videos,” which can be a very hit-and-miss operation.
The “viralness” of your video depends on a) whether or not your video’s tone resonates strongly enough with your target audience, and b) whether or not your target audience is web-savvy enough to forward, blog about, re-post, and redistribute your viral video to their friends, contacts, readers, etc.
An interesting statement from the post:
Some respondents said a viral video for a marketing campaign is a hit if it draws 100,000 views, while others pegged success at 250,000 or 50,000 views.
One million views seems to be the number that everyone throws around, so it’s good to see smaller numbers get some attention as well. 50,000 views is an expensive ad buy for $100k, unless your 50,000 viewers were hitting your client’s sweet spot.
