On Creating a New Breed of Content
Wednesday, October 29th, 2008 Posted in Online Series, Strategy & Tactics | No Comments »On the heels of the all the Mad Men twittering business of a few months back, I created a new web site called HistoricalTweets.com. The simple concept was to capture the twitter messages of historical figures, and in doing so, create ...
Advertising Looking to Viral Videos
Monday, October 20th, 2008 Posted in Strategy & Tactics, Video Marketing | No Comments »According to Ad Age, 40 execs at advertising agencies were polled and 70% are looking to direct more budgetary consideration towards online "viral videos," which can be a very hit-and-miss operation. The "viralness" of your video depends on a) whether or ...
Creativity and the Role of the Leader
Thursday, October 2nd, 2008 Posted in Helpful Hints | No Comments »Harvard Business Review has a great article (albeit long) article Creativity and the the Role of the Leader. It's a great read. Something that stood out: On being open to "less efficient" processes early on: Appreciate the different creative types among your ...
