Archive for August, 2008

Mad Men Twitterers Taken Down

Tuesday, August 26th, 2008 Posted in Strategy & Tactics | No Comments »

AMC enacted their copyright and had Twitter suspend the accounts associated with their Mad Men characters. There are a lot of bloggers up-in-arms about this, as bloggers can be (read: "The DMCA sucks!" "Burn copyrights!" "Anarchy!"). Bloggers, who tend ...

1962, Meet 2008: Mad Men Characters are Twittering

Monday, August 25th, 2008 Posted in Helpful Hints, Strategy & Tactics | 3 Comments »

One of my favorite shows on TV, AMC's Mad Men is getting bigger audiences in season 2, and treating them to an expanded look into the lives of the [fictional] ad world of 1962. The tone is pitch-perfect, the characters ...

Top 90 Church Websites

Friday, August 22nd, 2008 Posted in Non-Profits, Strategy & Tactics | No Comments »

Church Relevance posted a list of its "Top 90 Church Web Sites."  (90?  Really?) It's an interesting case to examine 90 locally-focused organizations, each with similar structure, mission, and goals, and how they organize their content, craft their brand, and reach ...

An eHarmony Spoof Video I Created

Wednesday, August 6th, 2008 Posted in Just Fun | No Comments »

I hope you don't mind the levity (or the self-promotion) on an otherwise marketing-related site, but I wanted to share a video with you that I wrote, directed, acted in, and edited. I'm a quadruple threat! It's one of ...

Got Originality?

Monday, August 4th, 2008 Posted in Rants | No Comments »

Ask my wife: my biggest pet peeve is seeing "Got _________?" stickers around Los Angeles. You know.  Blatant rip-offs of the Got Milk? ad campaign? (Side note: did you know that the Aaron Burr Got Milk? commercial was directed by Michael ...
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Big Photos = Big Engagement

Friday, August 1st, 2008 Posted in Helpful Hints, Strategy & Tactics, University Marketing | No Comments »

Sam Lawrence said it best via twitter: "This blows my mind." The Boston Globe's Boston.com has a three-month old blog column called "The Big Picture" and yes, it does blow your mind. It's a collection of amazing photography presented in a large ...