Viral Videos Get Positive Marks
July 20th, 2008 Posted in Helpful Hints, Video MarketingSaw this quick report from Daisy Whitney, who spins viral videos “tricking” the audience as a positive tactic for advertisers.
Tricking your customers can add to the mystique of your product or brand, but it’s important to not overstep your boundaries. While people like to uncover a mystery, they don’t like to be the butt of a corporate joke.
The video mentions a viral video by Parrot, which manufactures hands-free Bluetooth cell devices, where a kid records his drivers ed sessions while he talks on the phone. With 485,000 views on YouTube, this video did a ton better than the other Parrot vs. Quail Parrot-backed viral campaign I mentioned at SSM a while back.
