Viral Videos Get Positive Marks
Sunday, July 20th, 2008 Posted in Helpful Hints, Video Marketing | No Comments »Saw this quick report from Daisy Whitney, who spins viral videos "tricking" the audience as a positive tactic for advertisers. Tricking your customers can add to the mystique of your product or brand, but it's important to not overstep your boundaries. ...
Batman’s Unique Trailer
Thursday, July 17th, 2008 Posted in Strategy & Tactics, Video Marketing | No Comments »The latest Batman movie comes out tomorrow: "The Dark Knight." Surely this isn't news to you. If so, where you been? Aside from all the great buzz being hyped about this movie, there's been some great viral online marketing done. ...
Will Ferrell at the WGA
Tuesday, July 15th, 2008 Posted in Just Fun | 1 Comment »The Groundlings hosted a Q&A with Will Ferrell last night. I had third-row tickets at the WGA Theater in Beverly Hills. About 200 people in attendance (including both Will's dad and mom: Will's dad was in the first ...
Get Your Own Social Network
Saturday, July 12th, 2008 Posted in Strategy & Tactics, University Marketing | No Comments »David Hasselhoff Ask A Ninja Good Charlotte Spill.com Movie Reviews Independent Comedy Network What do they have in common? They all use Ning.com to host a private social network on their sites. They give their fans an opportunity to upload photos, make comments, and engage as ...
The Anatomy of Buzz
Friday, July 11th, 2008 Posted in Helpful Hints, Raves, Video Marketing | No Comments »My mom has no idea what 3G mobile technology means. But she knows that the Apple iPhone 3G comes out tomorrow. The buzz is on her lips, and everyone's lips. My personal measure of marketable buzz is: if my parents are talking ...
Dotcom Networking All Over Again
Wednesday, July 9th, 2008 Posted in Helpful Hints, Shout Outs | 1 Comment »Attended a networking event last night at BlankSpaces, hosted by Originate Labs and Mixergy. They even hosted Twitter-based interviews with author and tech journalist Sarah Lacy. I've been heading to things like this on the online entertainment side for a ...
