Attention NBA Marketers: Online Videos
June 12th, 2008 Posted in Video MarketingA friend of a friend of a friend makes these funny videos featuring a cartoonish Sasha Vujacic commenting on his own Laker performance.
It’s hilarious, though potentially offensive: “Kobe! I Machine! I open!” If any part of Sasha’s public playboy persona is real, he’ll love it. It makes him into a star (even if it’s just in his own mind).
The real Sasha is getting some great national coverage by performing well in the NBA Finals, so it’s no surprise that the latest spoof video got 211,000 views after being featured by MySpace.
Attention ad agencies and people responsible for marketing NBA teams: this is a clever (and relatively cheap) way to advertise your lesser known players, especially in a smaller ad market. Everyone knows Kobe, but how can you build an experience around the marketable characteristics of your supporting cast?
Sasha Vujacic - “I SHOOT LIKE MACHINE”
PS - The 2.5-D style reminds of a great online comedy series: “It’s Jerry Time!”
