Inspiration to Make a Difference
June 11th, 2008 Posted in Helpful HintsHere are four must-read blog entries, all dealing with creativity, effectiveness, and business. Why do I bring these up? Because whether you like it or not, your business (service or goods sold) is about creating and maintaining an effective, creative, and experiential relationship with a customer. Efficiency, delivery, and data are being outsourced to the Web, so only the strongest, most interesting relationships will survive the coming decades.
These guys have their finger on the pulse. Let’s join them…
How to Write for the Web: Lost Remote’s Guide for TV Newsrooms
“On the web, you’re writing for the motivated reader. Users impatiently scan headlines for anything that jumps out at them, and once they find a story they like, they click it. Once they’ve made that decision to read a story, they expect more details than they typically see in a 90-second TV piece — not as many as a newspaper story, but more than television. In a nutshell, web writing should be tighter and more conversational than print, but more detailed and a little more formal than TV.”
“…the core skill of any future creative business person will be ‘being interesting’. People will employ and want to work with (and want to be with) interesting people.”
Hugh McLeod’s 2004 rant is very close to my heart. Be authentic. Work hard. There, I summed it up.
So, You Want to Make Your Own Christian Videos?
Veggie Tales creator Phil Vischer built a million-dollar media company and saw it dashed before his eyes. As someone who moved 50 million video units, and did it with a talking tomato and cucumber, he has something to say about the intersection of art and business.
