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That Bauer Girl

May 28th, 2008 Posted in University Marketing, Video Marketing

It’s super cheesy, but laser-focused online content. I love it.

I have to respect The Bauer School of Business at the University of Houston for choosing a spokes-student and going with it.

Their “online series” That Bauer Girl may not be a viral hit (the first video has about 3,000 views), but they only need it to serve as one piece of media among the hundreds any potential will be looking at. It feels fresh, honest, and authentic. Rather than another boring fluff piece, it gives prospects something to talk about.

PS — the millions of searches for Jack Bauer can only help this project…

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