Netflix Adds Another Distribution Arm
May 20th, 2008 Posted in Strategy & Tactics, Video Marketing
Yesterday I was walking around the Best Buy on Pico and saw a small corner devoted to set-top digital boxes, made to deliver Internet video to your home television.
“Surely, none of them can expect to compete with AppleTV, right?”
I was right. None of those brandless products will compete with Apple on style, function, or content. But today, Netflix revealed its plan to roll out a device to auto-deliver movies and TV episodes. Much like Tivo box owners guarantees the company a long run of subscription revenue, I’m sure Netflix is hoping that this device will lock down users for years.
For creators, this means that Netflix offers yet another opportunity for distribution of low-budget and independent fare. Something to be aware of as they start to sell them. Netflix could turn the corner and reinvent itself as a vertical content channel.
