That Bauer Girl
Wednesday, May 28th, 2008 Posted in University Marketing, Video Marketing | No Comments »It's super cheesy, but laser-focused online content. I love it. I have to respect The Bauer School of Business at the University of Houston for choosing a spokes-student and going with it. Their "online series" That Bauer Girl may not be ...
Universities Using Twitter (For What?)
Wednesday, May 28th, 2008 Posted in Helpful Hints, Strategy & Tactics, University Marketing | 1 Comment »I've been using Twitter off and on for about four months now, and have found it a good tool to keep in touch with my peers and writers I like. I don't use it to keep people updated on ...
Your Customers Have High Media Expectations
Tuesday, May 27th, 2008 Posted in Non-Profits, Strategy & Tactics, Video Marketing | No Comments »I bought my first computer in 1996. I was getting ready for college and I bought it with money I had received from my grandparents for my high school graduation. The computer had a whopping 16MB of RAM and a ...
Affiliate Marketing Revenues with a Twist
Wednesday, May 21st, 2008 Posted in Non-Profits, Strategy & Tactics | No Comments »Amazon has an "affiliate marketing" program, where they pay others for driving traffic (and sales) to their site. If I read a book review on Seth Godin's site, let's say, and click on a link on his blog to ...
Netflix Adds Another Distribution Arm
Tuesday, May 20th, 2008 Posted in Strategy & Tactics, Video Marketing | No Comments »Yesterday I was walking around the Best Buy on Pico and saw a small corner devoted to set-top digital boxes, made to deliver Internet video to your home television. "Surely, none of them can expect to compete with AppleTV, right?" I was ...
Online Video up 9%
Tuesday, May 20th, 2008 Posted in Strategy & Tactics | No Comments »NewTeeVee reports that online video views jumped 9% month-over-month in April. For those keeping track, that's 7.6 billion streams. Do you find yourself watching more videos online? I feel a slow creep of noise into my online video watching experience. The YouTube ...
Japanese Office
Monday, May 19th, 2008 Posted in Just Fun | No Comments »I love two things. The Office and Kristen Wiig. She is the future of SNL.
Three Stories About Online Video Marketing
Tuesday, May 13th, 2008 Posted in University Marketing, Video Marketing | No Comments »Double Your Video Exposure With Social Media: UNICEF did it and now so can YOU Stephen Cassidy began posting the videos to UNICEF’s own MySpace page and then to other video-sharing websites -- all for free. In less than a year, ...
Funny Moments at Pepperdine
Monday, May 12th, 2008 Posted in University Marketing, Video Marketing | No Comments »My alma mater Pepperdine (who uses "alma mater" in real life, anyway?) finally nabbed a proper YouTube account and started putting videos online. My favorite? The video of last month's graduation in Malibu, where the seniors were given custom Dodgers ...
EduStyle Web Design Awards
Saturday, May 3rd, 2008 Posted in University Marketing | No Comments »EduStyle is hosting its first annual web design awards contest, judged by public ballot. The nominees across the categories seem heavy in the Boston, Notre Dame, Virginia Tech, and Biola areas, so I wonder if the results are skewed because those ...
