Archive for April, 2008

Big Names Contribute to a Big Cause: Charity Water Video

Wednesday, April 9th, 2008 Posted in Non-Profits, Video Marketing | No Comments »

Jennifer Connelly and Hotel Rwanda director Terry George donated their time (along with 75 other people) to produce this 60-second PSA for non-profit charity:water. The spot will air on American Idol tonight on their Idol Gives Back episode. The producer ...
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Nebraska Gets Real!

Wednesday, April 9th, 2008 Posted in University Marketing, Video Marketing | No Comments »

Matt Herzberger of BlogHighEd pointed me to one of his favorite online video series in higher education, Real Nebraska. The Obstacle The University of Nebraska has about 23,000 students, which is about 10% of the entire population of Lincoln, NE. Big ...

YouTubing a Full Ride

Wednesday, April 2nd, 2008 Posted in Strategy & Tactics, University Marketing, Video Marketing | No Comments »

Many Universities (including my own) uses video to some extent to attract prospective students, but are usually very fearful of putting their content fully in the public domain. After all, if your video is on YouTube, it can be ...