Clickable Videos Add Another Level of Interactivity
April 21st, 2008 Posted in Video MarketingVideo Clix unveiled its on-screen clickable ads last week on an episode of Digg Nation (screen capture below). It made the otherwise too-talky video interesting for me, as I was clicking on everything from the host’s grey hooded sweatshirt to the website they were talking about.
Adding clickable areas immediately made sense to me as an additional layer of interactivity, where, yes, you can increase the ad inventory, but can also add supplemental content for actively interested viewers.
A related company, Overlay, has a similar technology that allows users to add their own flash layers on top of existing videos. I took two seconds and created a series of links on top of the #1 most-watched video on YouTube, Evolution of Dance. What resulted was an unfinished video with links to buy the CDs (on Amazon) corresponding to his various dances. If something like this took off, it could create opportunities for affiliate marketers.
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