Kobe Jumps a Car (Fake But Amazing)
April 11th, 2008 Posted in Video MarketingKobe Bryant stirred up internet chatter with this seemingly real Nike commercial of him jumping an Aston Martin.
Is it his car? Certainly, it doesn’t belong to his partner in crime, Ronny Turiaf, who likely makes league minimum.
The commercial follows on the heels of last year’s video of Lebron James hitting cross-court jump shots (equally amazing).
Of course, neither video is real. The Kobe one is probably close to real: I think they locked the camera down and filmed Kobe jumping in one take and the car zooming past in another and stitched them together in post.
In either case, it did its job: making buzz for new Nike shoes.
