YouTubing a Full Ride
April 2nd, 2008 Posted in Strategy & Tactics, University Marketing, Video MarketingMany Universities (including my own) uses video to some extent to attract prospective students, but are usually very fearful of putting their content fully in the public domain.
After all, if your video is on YouTube, it can be copied and posted anywhere!
Most marketers would see this a big plus, but for some reason, most Universities are a lot vested in how prestigious they are. They get scared when their content (especially academic-related) has the possibility of making it to MySpace, Facebook, or — even worse — a blog!
I therefore applaud Vancouver Film School for not just dancing around new media and YouTube, but actively using it to showcase their students’ work.
More than that, they’re using YouTube as an active tool for recruitment. A perfect fit.
