Dude, You’re Getting a Parody
March 31st, 2008 Posted in Video MarketingEveryone has seen the iconic MacBook Air commercial. It continues to brand Apple as an innovative and exciting company, and leaves all PC-makers in the dust in terms of the coolness factor.
Then comes this video spoof, kicking Dell when it’s down. The video spoof has over 200,000 views on YouTube, too.
Now, if I’m Dell, this is a good opportunity because it gives me an opportunity to define my advantage… it’s not being flashy, it’s being functional and inexpensive. I’d further showcase that Dell sells computers for the “real person” - someone who can’t afford a $2000 laptop that requires some add-ons (optical drive, software, etc.).
Accentuate the fact that Dell computers don’t come in a manila envelope, but they do come in at under $700 for a desktop…
