Dude, You’re Getting a Parody
Monday, March 31st, 2008 Posted in Video Marketing | No Comments »Everyone has seen the iconic MacBook Air commercial. It continues to brand Apple as an innovative and exciting company, and leaves all PC-makers in the dust in terms of the coolness factor. Then comes this video spoof, kicking Dell when ...
Delta Upgrades Itself
Sunday, March 30th, 2008 Posted in Video Marketing | No Comments »When I travel, I book my flights based on two things: 1) my desired departure and arrival times, and 2) cost. The airplane's brand name usually has nothing to do with it. The only exceptions are JetBlue (positive: ...
What’s the Point of All This? (A First Post)
Tuesday, March 18th, 2008 Posted in Strategy & Tactics | No Comments »I've spent two weeks thinking through what I want this first post to be. Rather than writing something true or honest or compelling, I've thought through the navigation structure, searched for the perfect Wordpress template to tweak, and even started Twittering ...
